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While driving through LA, I made a point of stopping by the Patek exhibit after reading it in a press release at http://www.europastar.com/europastar/index.jsp. The exhibit was held at the Four Seasons Hotel, on the corner of Wilshire and Rodeo Dr. There were many models on display, movement on display, the CEO of the US division was ambling around, and there was a watchmaker available to tell you anything you wanted to know about your Patek. There were a few people taking their Patek's out of watch cases or off their wrist to present to the watchmaker for review.
Here are some picts from the event. Listening to the watchmaker explain the functions and quality of Patek was the highpoint. I was standing next to a person who brought in a pre-owned Omega Seamaster and was asking relatively general questions about mechanical watches (cleaning, lubrication, changing date between 10-2, etc). The watchmaker was great with this gentleman. When asked about whether it was a myth that one should not change the date between 10PM and 2AM, the watchmaker took a Patek movement, removed the backplate, and showed the gentleman the date changing cam and what happens during a date rotation. All the watchmakers work you can see either via a magnified monitor above, or by watching, although one might not see the detail work.
The exhibit is in two rooms. Each wall had one-two video presentations running. Each person was presented with a Patek catalog and exhibit guide.
It was a nice event. I would have stayed longer, but my parking meter ran out.
